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Top 5 B2B CMO Actions to Strengthen Marketing Relevance

Heinz Marketing

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Differentiated and authentic brands. Customer Obsession.

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4 Rockin’ Reasons to Attend LeanData’s Rockstars from OpsStars Virtual Event

LeanData

When it comes to generating revenue, we have you covered. Hear AJ Gandhi, formerly VP Global Sales and Services “OPS” at RingCentral, talk about how to orchestrate operations, productivity, and strategy to maximize go-to-market results. Are you ready to ROCK your revenue strategy? Sara McNamara, Sr.

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2021 State of the Top 25 Content Marketing Events

nDash

You’ll also find three bonus on-demand events that took place earlier in the year that you don’t want to miss. Guests can expect educational tracts to provide value for digital marketing agencies, SEOs, and everyone in between. Top 25 Content Marketing Events for 2021. 1: PubCon 2021. When: August 3-5, 2021. Where: Florida.

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The 2019 Video in Business Award Winners

Vidyard

Video Production: Agency Partner of the Year 10. Genesys produced a series of emotional stories about their customers called “ CX Heroes ” that will forever change how you think about customer service reps. Watch the Winners Announcement. See the winners announced in real time in this live recording. Contents 1. How far will it go?

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How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

As businesses increasingly relied on AI algorithms to generate content, uncover insights and make critical decisions, there has been a growing concern regarding the accuracy and reliability of these automated systems. Our expert principals share these reflections from the 365 days behind us — and predictions for the year ahead.

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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

Then Steve highlighted the challenge for marketers, where we’re fighting the law of supply and demand. Creating demand has become a de facto goal for many marketers, but the problem is in the supply curve—people have a finite amount of hours, and we have a fixed amount of attention. CMO’s Prepare for the Future.

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The 2019 Video in Business Award Winners

Vidyard

Video Production: Agency Partner of the Year 10. Genesys produced a series of emotional stories about their customers called “ CX Heroes ” that will forever change how you think about customer service reps. And what can the rest of us learn from these award-winning video-in-business strategies? Contents 1. How far will it go?