CMO Deliverability Marketing Proposals Product 
nDash
NOVEMBER 22, 2022
nDash talks to Jessie Coan about normalizing the freelance interim CMO. Jessie Coan, VP of Corporate Marketing , explains, “Having an outside consultant come in and work as your interim CMO if part of your goals is to revamp the marketing OARS (Objective, Audience, Results), it’s less of an emotional decision.
DiscoverOrg
APRIL 20, 2017
Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. Output : Inquiries, proposals, demo requests. These are still great ways of predicting how an organization will perform, especially when entering a new market or rolling out a new product for feature.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
FEBRUARY 28, 2022
But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Complex automations.
B2BMarketing.net
FEBRUARY 8, 2024
At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” A tall order, CMO, a high bar set right upfront. Not easy, but oh, how necessary.
Golden Spiral
SEPTEMBER 15, 2021
Selecting an agency is a difficult decision for a HealthTech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Successful product launch? Factor marketing collaterals into your budget.
Allocadia
APRIL 23, 2019
Imagine you’ve just been hired as VP of Marketing for a division of a Fortune 1000 company, and you’re in the throes of your first week on the job. One of the next things you’ll want to do is to assess your division’s marketing performance. You draw up a wishlist of marketing metrics and fire it off to the head of Marketing Operations.
Allocadia
JANUARY 31, 2018
” Imagine you’ve just been hired as VP of Marketing for a division of a Fortune 1000 company, and you’re in the throes of your first week on the job. One of the next things you’ll want to do is to assess your division’s marketing performance. To do that, you need measurements! It’s time to regroup.
Expert insights. Personalized for you.
52 
Let's personalize your content