Engagio

JANUARY 27, 2021

Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. And before that he created and co-founded the popular marketing automation software Marketo. The result: Demandbase One , the most comprehensive ABM platform in the industry. ” What excites him.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies?

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Martech

SEPTEMBER 24, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai He added, “Why? Penn asked.

Analytics 130

Analytics Contingency Planning Forecasting Jigsaw 130

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

SalesIntel

JUNE 23, 2023

As a CMO, I’ve seen the impact of quality data on a business’s growth and trajectory. Humble Beginnings With the start of the “computer boom,” every company and individual started to come online. However, this high level of quality and service came at a higher cost. Welcome to the fascinating world of B2B data!

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. ” and our guest is Jon Miller , CMO at Demandbase. If this is a marketing exercise, you’re neutering its impact from the beginning. I didn’t invent account-based marketing, but I certainly helped make it popular.

Account Based Marketing 93

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 93