Engagio

JANUARY 27, 2021

Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. How well those jigsaw puzzles fit is basically why we were able to do it so quickly.” “More than 70 percent of the companies we talk to have some element of an ABM program in place. How he got here.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Martech

SEPTEMBER 24, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai He added, “Why? Forecasting behavior.

Analytics 133

Analytics Contingency Planning Forecasting Jigsaw 133

Leadspace

JANUARY 4, 2017

I made the exciting move in August to assume the role of CEO for Cision, a global top-15 SaaS company that is about to do many of the same things for Earned media that OMC (and Adobe, Salesforce, IBM Marketing Clouds as well) are doing for Paid and Owned media. Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

SalesIntel

JUNE 23, 2023

As a CMO, I’ve seen the impact of quality data on a business’s growth and trajectory. Humble Beginnings With the start of the “computer boom,” every company and individual started to come online. Did you know that these companies were powered by SalesIntel’s data all along?

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. What’s Next?!

Account Based Marketing 100

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 100