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Smashmouth Marketing

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Lead Gen Experts Should Take "Campaign" Out of Their Vocabulary

Smashmouth Marketing

Marketing programs need Consistency Momentum Staying power Adjustment It may be that campaigns seem normal because our needs change, strategies are modified or budgets are handed out piecemeal, but the most successful clients both Craig and I work with all treat marketing programs as ongoing efforts.

Lead Gen 100
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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. tmccleary99 : Major theme at Sales 2.0 - Marketing and Sales working TOGETHER in near realtime. ForceBrain : #Sales20 - "When the tide goes out, you know whose been swimming naked!" Warren Buffet. Mktg at Sybase. That's an eye opener!

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

Warren Buffet karlgoldfield : #sales20 is apparently being blocked by twitter we want to Tweet jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. is ensuring nobody sells alone #sales20 tmccleary99 : Major theme at Sales 2.0 - Marketing and Sales working TOGETHER in near realtime.

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

damphoux : @siriusdecisions not a seat holder, love your work, was glad to see public LinkedIn group invite but was bummed when found out is restricted. Of course I do, but we either get to it or we don't and if we do, we may find something worth a retweet or a clickthrough or a reply. an anti-social marketing tactic?

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

damphoux : @siriusdecisions not a seat holder, love your work, was glad to see public LinkedIn group invite but was bummed when found out is restricted siriusdecisions : @damphoux Unfortunately we were having trouble with spam when it was more public but we still plan on starting a more public group soon. an anti-social marketing tactic?