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The Ultimate Guide to PPC

Hubspot

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. Clickthrough rate (CTR) is the the percentage of ad views that result in clicks.

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Google Ads: The Definitive Guide (2018 Update)

SendX

It takes the following things into account: Clickthrough Rate (CTR). Target ROAS: ROAS = Return on Ad Spend. This strategy will help you in getting the maximum ROAS, closer to your goal. If you want the maximum ROAS from your ads, go long. Keyword Relevance to the ad group. Landing page quality.

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Why Digital Ad Optimization Requires Integrating Several Data Sources

Outbrain

Just make sure that whatever app you use allows you to export clips in the dimensions you need for each platform and that its templates are created by professional designers. To keep churning out enough creative assets to run enough experiments, it helps to use the new generation of video creation apps that make it easy.