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The R and the I – What’s Engagement Worth?

ViewPoint

Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. A recent lawsuit, for instance, values Twitter followers at $2.50

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

Even to the point on the second day where a whole panel discussion was dominated by twitter talk. Warren Buffet karlgoldfield : #sales20 is apparently being blocked by twitter we want to Tweet jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. Tags: marketing twitter sales2.0

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

The real advantage of Facebook lies in the amount of granular data available to target users. Demographic Targeting: You can target based on education, employment, household, and lifestyle details. The level of detail available means you can target very specific interests like bodybuilding, tattoos, or heavy metal music.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

Even to the point on the second day where a whole panel discussion was dominated by twitter talk. karlgoldfield : #sales20 is apparently being blocked by twitter we want to Tweet. jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. annekeseley : " sales 2.0 is not the answer.

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Why Marketing Automation Fails: 3 Common Reasons

Hubspot

Imagine communicating with 5,000 people on Facebook, Twitter, email, and via your blog. If you''re struggling to fill the top of your funnel, stop reading this, and read this guide to corporate inbound marketing instead to help address your demand generation needs. I can’t even wrap my mind around it. The fact is simple.

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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. It coordinates personalized marketing and sales efforts targeted at specific, named accounts. Learn More About Account-Based Marketing. Learn More about A/B Testing.

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The Essential Marketing & Sales Metrics Your Team Should Track

Hubspot

If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. Clickthrough rate (CTR) is calculated by taking the number of clicks per email, and dividing it by the number of emails that were delivered. Clickthrough Rate. Opportunity-to-Customer Conversion Rate. 7) Campaign Manager.