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The Ultimate Guide to PPC

Hubspot

When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad.

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How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Search vs. Display Ads: What's the Difference?

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When Did Programmatic Advertising Start: A History Lesson

Rev

Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. . Display Ads & DoubleClick. In 2013, Google released their display ad network called AdSense. Programmatic Advertising: The Early Days.

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The Comprehensive Guide to Impression Shares

Hubspot

Each time your ad is displayed on a webpage, that's counted as an impression. Display Impression Share. Google defines its Display Network as a group of over two million websites, videos, and apps where ads can appear. These metrics gauge the effectiveness of your ad and improving them will lead to more engagement.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

What''s So Awesome About the Google Display Network? The High Clickthrough Rate Game for Content Remarketing. You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. Ad Fatigue in Remarketing vs. Display Ads.

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How to Save Up to 50% on Your PPC With Quality Score

Hubspot

In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. Sadly, I can’t link to the post because the Click Equations blog now redirects to Acquisio.) A Quality Score of 6 was previously below average, and increased your CPC by 16.7%.

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Keywords are relatively less expensive to target on YouTube than in traditional Google Search: Views cost an average of $0.06 per click on YouTube, compared to the average Google Search cost per click, which is estimated to be between $1-2. There are two types of TrueView ads: In-Display Ads.