Hubspot

APRIL 15, 2014

, you might actually find that the post is off-limits for one of the following reasons: The content might rub stakeholders -- value-added resellers, customers, co-marketing partners, influencers, investors, etc. -- the wrong way. The content is slightly off-brand. The content might open up the business for unnecessary criticism.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JANUARY 9, 2013

No marketer likes losing subscribers. Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing. Describe each email subscription option, including the value of the content and the frequency to expect.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

JULY 31, 2020

An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. Email campaigns are an important part of inbound marketing. Inbound marketing is an ongoing process as marketers meet buyers in whatever stage of the journey they're in.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

MAY 17, 2016

An A/B test simply tests one variable in a piece of marketing content against another, like a green call-to-action button versus a red one, to see which performs better. Keep reading to learn what an A/B test is in a little more detail, followed by a full checklist for what marketers should do before, during, and after these tests.

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

LeadSquared

OCTOBER 3, 2013

Landing pages are a major component of any inbound marketing strategy. Email opt-in page – Premise integrates with email marketing service providers like Aweber, Mail Chimp and Constant Contact. Content (SEO) landing page – You can create Content WordPress landing pages when you want to rank for a certain search term.

Landing Pages 52

Landing Pages Autoresponders Work Management Clickthrough 52

Hubspot

JUNE 17, 2015

Update old blog content and generate more traffic and leads from it in the process. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. In fact, it' s exactly what you'd expect to happen as an inbound marketer. Great for us, right?

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28