Webbiquity
FEBRUARY 7, 2010
Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1.
Webbiquity
FEBRUARY 25, 2011
SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. How can test to increase conversion rates while reducing the cost per conversion? How to quadruple a conversion rate by Google Website Optimizer Blog. How to Double Your Conversion Rate in the Next 5 Minutes by KISSmetrics.
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Webbiquity
APRIL 7, 2010
What are the best ways to reduce the bounce rate from landing pages? What’s a “conversion path&# and how can you use that knowledge to increase conversion rates? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year.
Webbiquity
JANUARY 10, 2010
What’s the real optimal cost per lead for your SEM program? How can you improve conversion rates? 5 ways to boost your lead conversion rate by iMedia Connection. 9 things you MUST know before you start any conversion rate optimization by Search Engine People. Keep your search marketing program growing? Tweet This!
Webbiquity
JANUARY 10, 2010
Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google’s calculation of quality score. For any keyword, the tool displays statistics like the average cost per click and number of clicks per day. Tweet This!
Adobe Experience Cloud Blog
AUGUST 27, 2008
According to author Tim Harford in The Logic of Life, back around the time when your grandparents were young, the innovation rate was "one stunning idea every year." I started experimenting with social bookmarking sites like Digg, del.icio.us and StumbeUpon for B2B marketing in early 2007.
Webbiquity
FEBRUARY 18, 2010
Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. What are two of the simplest ways to optimize AdWords campaigns? 2 dead simple ways to optimize your Adwords campaign by CDF Networks. Tweet This!
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