KoMarketing Associates

APRIL 9, 2019

AdStage focuses on helping marketers with rules management and reporting. This tool can automate bids, manage rules, handle reporting, scripts and other automations. Click Fraud Protection with PPC Protect. Click fraud is a real problem, and it’s almost certainly affecting your ads. Marin Software.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Optinmonster

FEBRUARY 7, 2022

With advanced page-level targeting, custom display rules, and dynamic text replacement, you can personalize your conversion campaigns even further. It can also help you identify forms of click fraud. You need to target the right people at the right time with the right message. Geckoboard.

Conversion Rate 93

Conversion Rate A/B testing Optimization Conversion 93

Engagio

SEPTEMBER 4, 2018

Some challenges include viewability, click fraud, bots, ad blockers, and viewer fatigue. Can you remember a time in the last three months when you clicked on a banner ad and purchased a B2B product? As a general rule of thumb, the larger and more complex your deals, the more you will rely on ABM.

Account Based Marketing 95

Account Based Marketing ABM Demand Generation Top of Funnel 95

SmartBug Media

MARCH 17, 2020

Click Fraud: A specially programmed CTR bot looks for the site’s main keywords and branded terms, then clicks on the listing, only to quickly bounce back to the search engine request page. Obviously, Google wants everyone to play by the rules. What does Google say about Negative SEO?

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Valasys

JUNE 4, 2024

Ad Fraud Prevention: Implement fraud detection and prevention measures to safeguard against invalid traffic, click fraud, impression fraud, and other forms of ad fraud. Set bid parameters, bidding rules, and bid modifiers to adapt to changing market conditions and audience behavior.

Ad Exchange 40

Ad Exchange Paid Search Agency Allocation Ads 40

Marketing Insider Group

DECEMBER 16, 2013

Everything Fake Click Fraud Fake Pages Botnets Ad Waste Reduction from Dr Augustine Fou. Pixar’s 22 Rules to Phenomenal Storytelling from @ powerfulpoint | fassforward Consulting Group. 413,000 pageviews for this author of a number of good presentations on bad marketing. Check this one out and his others.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

readwrite

MARCH 15, 2019

The late decade of the twentieth century signified the birth of a brand-new, quick spreading, and hard to track the type of crime – advertising fraud. In digital and programmatic advertising, fraudsters found the perfect getaway to enormous bot-induced incomes.

Advertisements 52

Advertisements Advertising Click Fraud Transparency 52