KoMarketing Associates

APRIL 9, 2019

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Only 46% said it was lead quantity. Google Trends.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Engagio

SEPTEMBER 4, 2018

Some challenges include viewability, click fraud, bots, ad blockers, and viewer fatigue. Can you remember a time in the last three months when you clicked on a banner ad and purchased a B2B product? Lead-to-account matching (L2A). When you move from a lead-centric approach (i.e., Marketing automation.

Account Based Marketing 95

Account Based Marketing ABM Demand Generation Top of Funnel 95

Convince & Convert

JANUARY 3, 2014

You should have an understanding of the behaviors, search keywords, contextual content, or sites they visited that made them a highly-qualified lead. Click fraud is a beat down, but bots and malware are a reality. You should know precisely what it costs. You should know your results are real.

Buy 161

Buy Top of Funnel Funnel Advertising Ad Building 161

Contently

APRIL 18, 2017

In 2014, the Media Rating Council (MRC) instituted a formal standard for what qualifies as a view: At least 50 percent of the video ad must be on someone’s screen for a minimum of two consecutive seconds. On Facebook and Instagram, it’s three seconds. Snapchat starts the clock as soon as something loads.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Content Standard

MAY 23, 2018

While there’s no question influence is a high-value marketing variable, that specific value can be hard to know. ” Furthermore, it argues that most blockchain solutions fail to offer specifics on how it can prevent click fraud, for example. Yet, they think they’re the experts of our industry.”

Transparency 57

Transparency Work Management Marketing Management Click Fraud 57

Hubspot

DECEMBER 12, 2014

To learn more about digital ad fraud and how it affects marketers and agencies, we spoke to a leading digital strategy and social media marketing expert Dr. Augustine Fou , who earned his PhD from MIT and founded Marketing Science Consulting Group in New York City over 14 years ago. Those are the basics of impression fraud.

Paid Search Agency 28

Paid Search Agency Click Fraud Ads Budget Programs 28

Optinmonster

NOVEMBER 20, 2023

Are you looking for the best online giveaway tool to increase followers , boost traffic , and generate more leads ? If you select the right prize, an online giveaway is a great way of attracting qualified leads to your site. Generate Targeted Leads. The only problem? Boost Your Social Media Followers.

Marketing Automation Services 72

Marketing Automation Services Tools Best Practices Paid Search Agency 72