KoMarketing Associates

APRIL 9, 2019

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. You have to think beyond the first click – way beyond it. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Convince & Convert

JANUARY 3, 2014

The funnel is dead. Don’t be sad, it had a good, long life and now it will retire to a nice farm where it will live with the CueCat, the three-martini lunch, and other advertising ideas that are past their prime. But, chances are, if you were a direct-response marketer, you probably shut your office door and shed a tear for the funnel.

Buy 161

Buy Top of Funnel Funnel Advertising Ad Building 161

Brightedge

MAY 7, 2021

SEM stands for search engine marketing and is a paid marketing tactic to promote a site, drive traffic to your website through pay-per-click advertising (PPC) and increase page exposure in the search engine results pages (SERPs). Leveraging SEM generates traffic, clicks, leads, opportunities, etc. This can be due to click fraud.

SEM 69

SEM SERP SEO Lead Scoring 69

Outbrain

JUNE 21, 2021

Needless to say, it also completely altered the way companies advertise and sell. Performance marketing is the term given for online marketing campaigns where advertisers pay marketing companies or advertising platforms for results achieved, such as clicks or conversions. What Is Performance Marketing?

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66

Engagio

APRIL 29, 2018

The term may be everywhere right now, but few companies are really doing it optimally. Advertising is not sufficient for Account Based Marketing. The account-based advertising platforms available today don’t allow for real customization or personalization beyond funnel stage and maybe industry. Let’s get real about ads.

Account Based Marketing 88

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 88

Customer Experience Matrix

APRIL 11, 2013

From humble beginnings in click fraud prevention, they have grown in recent years to be one of the leaders in algorithmic response attribution. The company says optimization typically yields a 20% to 40% improvement in ad-to-sales ratios. and show the current member count in each funnel stage.

Multi-Touch Attribution 120

Multi-Touch Attribution Optimization Multi-Channel Allocation 120

Oktopost

AUGUST 5, 2019

Some companies are primarily focusing on mobile platforms and apps. It takes the “dark” out of dark social and provides full visibility into how social media impacts the lead funnel and generates brand awareness. Pay Per Click. Is click fraud bringing your PPC campaigns down? ClickCease.

Enterprise Management 91

Enterprise Management Digital Asset Management Work Management Marketing Management 91