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Google Helpful Content Update: What it Means and What to Know

BenchmarkONE

Google dominates the search engine market with more than 90% of the market share as of June 2022. Every core update from Google sends shockwaves across the content marketing world. The latest Google Helpful Content update is tipped to cause seismic shifts in the way we create content. . What is Google’s Helpful Content Update?

Google 76
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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. Over 90% of content gets no traffic from Google. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there.

SERP 74
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How to Do SEO in 2020 [Full Guide]

flux.la

I’ll show you what SEO is all about, explain how it works, why is it essential, and propose strategies on how you can effectively use it to skyrocket your site rankings on Google (and others). Every time you key in a word or a phrase on search engines like Google, Bing or Yahoo, a list of websites related to the topic will be given to you.

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How to Use Guest Blogging for High-Quality Link-Building

Valasys

While this concept was prophesized back in the year 2014 by Matt Cutt, Former Head of Web Spam at Google, the fact remains far from today’s reality. How to Prevent Your Guest Blogging Practices to be Classified as Spammy. Many of us have heard the hoax “Guest Blogging is dead” so many times.

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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 Types of Native Ads. So, unlike banner ads, native ads look like part of the interface and don’t interrupt the UX. Types of Native Ads. In-Feed/In-Content Native Ads. Content Recommendation Ads. billion by 2020.

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Healthcare Schema Markup and What It Means to Your SEO Efforts

EMagine B2B Blog

Google is Already Using Healthcare Schema. Schema.org is a collaborative community and initiative that was originally launched in 2011 by Bing, Google, and Yahoo. Google, for example, has reviewed over 130 trillion web pages. Google and Bing both use structured data that is based on schema.org vocabulary.

SEO 58
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How to Use Google Keyword Planner for Content Creation

Single Grain

Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads. Google Keyword Planner can help you do all that and more. What Is Google Keyword Planner? What Is Google Keyword Planner?

Keywords 124