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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? This is a huge opportunity for Adobe + Marketo.

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The 14 Best Marketing Automation Tools

Webbiquity

These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. 1) Marketo. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce.

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3 Marketing Automation Tools That Cut the Noise and Signal Performance

SmartBug Media

HubSpot , Marketo , and Pardot (in no particular order) are three of the main providers in the marketing automation world. Best-In Class Marketing Automation Software. Small & midsize business (SMB) and enterprises. SMBs and enterprises. Previously focused on SMBs, but moving up market with Salesforce.

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How to Turn Your Website Wishes into an Actionable Plan

Adobe Experience Cloud Blog

There is an entire specialization around web optimization, and it can be very powerful for creating a world-class website that hits and exceeds its goals. However, let’s say you also serve high growth, small to medium-size businesses (SMBs). Target Market. It’s very difficult, if not impossible, to be all things to all people.

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Why We’re (SO) Excited for Content Marketing World

Adobe Experience Cloud Blog

At Marketo, we’ve been anxiously awaiting this coveted week of collaborating, sharing, note-taking, and hearing from some of the best content marketers, all at the biggest show devoted solely to content marketing. Tweet us @marketo and use the hashtag #CMWorld. Come stop by the Marketo booth (we’re at #19!) CMW is your show!

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Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Adobe Experience Cloud Blog

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. This is and will continue to be our sole mission at Marketo.

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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

These features make the tool the right choice for startups and small- and medium-sized business (SMB) marketing teams. It promises faster time-to-value along with best-in-class customer service. Acquired by Adobe in 2018, the pricing for Marketo starts at $895 per month. The paid features cost between $9.99 to $299 per month.