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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130
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I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why.

Unbounce

I just Googled your solution, clicked your ad, and I’m on your landing page. Your CTA button could even be a non-contrast color that says “ submit ” and that alone wouldn’t stop me from clicking. And there’s a cost to you as an advertiser. Marketing managers want ads with high CTRs and conversion rates.

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Getting to know Google Tag Manager

Goodish Agency

This is enough to visualize a simple funnel and calculate drop off rates. Like how many users are seeing the product video, how deeply users scroll through a certain page, which buttons they are clicking and so on. Everyone is using multiple analytics and advertising systems. Integrations. ” [link]. ” [link].

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Click the button below to download our editable worksheets for your social strategy (just open in Apple Preview or Adobe to edit!). Link clicks have the potential to clue you in on what products people are interested in, eventually leading them to buy from you. Download Here. 2019 goal setting and metrics to match.

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The Ultimate SEO Audit: Find and Fix the Issues That Are Tanking Your Traffic

Optinmonster

You may attend all the classes and do all the assignments, but the real test of your knowledge is when you take the final exam. Without enough traffic, the rest of your digital marketing and sales funnel is useless. Organic traffic is far cheaper to acquire than advertising, so you must make an effort to rank in searches.

Traffic 75
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THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. 12 months after our martech revamp, we delivered the following results: Increased advertising reach while decreasing the cost by 84%. Drove more visits to our website, and increased click-through by 150%.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. That’s all it takes!