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How to Develop a Successful Go-to-Market Strategy

Zoominfo

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. If your marketing campaigns aren’t generating leads or your lead-to-customer conversion rate is low, poor data might be the cause. Things to be aware of include: Increased email churn. It’s hard to put a price tag on that.

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Digging Into Customer Churn Data: A Guide to Better Retention

Zoominfo

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. When does churn become a problem? That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data. Do customers leave when prices go up?

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Digging Into Customer Churn Data: A Guide to Better Retention

Zoominfo

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. When does churn become a problem? That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data. Do customers leave when prices go up?

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Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

Zoominfo

Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc. But as they grow their sales funnel, their customer churn rate rises. The funnel emphasizes quantity over quality.

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Out With the Funnel, in With the Flywheel: The Modern Buyer’s Journey

Zoominfo

Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc. But as they grow their sales funnel, their customer churn rate rises. The funnel emphasizes quantity over quality.

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The Beginner’s Guide to Referral Marketing

Zoominfo

Offer product-based rewards: For companies who sell products at a one-time price, a cash reward or discount might be the perfect incentive. Churn rate: The percentage of referred customers who stop buying from your company over a designated period of time. For more information about improving your customer relationships.