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How to Develop a Successful Go-to-Market Strategy

Zoominfo

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

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Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

Zoominfo

Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc. Reward customers who leave reviews or advocate for your company within their own personal networks.

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Out With the Funnel, in With the Flywheel: The Modern Buyer’s Journey

Zoominfo

Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc. Reward customers who leave reviews or advocate for your company within their own personal networks.

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The Beginner’s Guide to Referral Marketing

Zoominfo

Social media engagement: Customers who interact with your company on social media do so by choice— which indicates they feel a personal connection to your brand. Capitalize on this personal connection by asking engaged customers for referrals. Feedback: Use surveys to collect direct feedback.

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What is the True Cost of Bad Data for Your Business?

Zoominfo

Increased email churn Email churn is caused by customer attrition. Churn rate refers to the percentage of email subscribers who leave your list over a period of time. In the long run, poor data quality can cause churn and result in lost deals. Constant missed connections can be frustrating.

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4 Pillars of an International Marketing Strategy

Zoominfo

It can take anywhere between one to two years to penetrate a new market, and then you have to show consistent growth,” says Amir Biran, senior director of sales at ZoomInfo. How do locals communicate personally and professionally? ZoomInfo MarketingOS Finally, ABM with data you can trust. Cultural do’s and don’ts.

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The Beginner’s Guide to Referral Marketing

Zoominfo

Social media engagement: Customers who interact with your company on social media do so by choice— which indicates they feel a personal connection to your brand. Capitalize on this personal connection by asking engaged customers for referrals. The post The Beginner’s Guide to Referral Marketing appeared first on ZoomInfo Blog.