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4 Ways to Use Market Intelligence for SMBs

Scoop.it

See How Competitors Are Doing When growing your SMB, you also need to look at your competitors and gather competitor intelligence. So, here’s an opportunity to boost customer retention and grow your SMB. Based on your research, you find that your competitor generates many of its leads through its recipe blog posts.

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The Ultimate B2B Marketing Glossary

Envy

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients. SRC (source).

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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

This provides sales and marketing teams with clear visibility of every opportunity or lead, with the ability to manage inquiries across channels. Or maybe you just want to decrease customer churn rates. Lead Management: AI can be a useful addition to your CRM application when it comes to lead scoring.

CRM 100
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Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve. It meets the needs of modern, distributed and mobile workforces spanning SMB to Enterprises globally. It’s a whopper of a podcast.

CMO 100
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Should You Work with SMB Clients? Pros and Cons

Single Grain

As a business leader, you may hope to be accessible and available to anyone who wants to work with your brand, including startups and SMB clients, but we all have our capacities. In this post, we delve into a topic that has been debated among digital marketing agencies for years: Should you work with an SMB client?

SMB 52
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Enterprise Sales vs. SMB Sales: Decoding the B2B Sales

Unbound B2B

Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. SMB sales are less risky but faster to achieve. For instance, B2B Enterprise and SMB sales leads are different. What are B2B SMB Sales? The B2B is an enormous industry with a $7907.04

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source.