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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Low traffic can indicate a website technical problem, a Google algorithm penalty, or broken links. Gross Monthly Recurring Revenue (MRR) Churn Rate. Website Traffic.

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Five tools that can help you break free from data paralysis

ClickZ

Solution #5: Visualize your campaign and website data with Google Data Studio. Sample Insycle dashboard—source: Insycle. Without a plan in place to optimize customer communication and improve your interactions with customers regardless of touchpoint, you’ll have a difficult time reducing churn rate and keeping your customers happy.

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How COVID-19 Has Changed Four Key Components of Marketing

RebelMouse

According to Google Trends, people searching for the term "SEO," short for search engine optimization, spiked in January and February, and has continued to perform higher than usual throughout the year so far. From Google Trends. Google's crawler will consider when indexing sites for organic search. less than one year old.

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How COVID-19 Has Changed Four Key Components of Marketing

RebelMouse

According to Google Trends, people searching for the term "SEO," short for search engine optimization, spiked in January and February, and has continued to perform higher than usual throughout the year so far. From Google Trends. For example, Hearst UK began offering product sampling for e-commerce campaigns in December.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

The accuracy of this reporting is improved with multi-channel attribution that shows when customers use multiple means (for example: google search, twitter, linkedin, blog post, webinar) before purchase. The software does the math, but it’s only as good as the set up. Remember, social media success is about the wizard, not the wand.

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9 Alternatives that Are Just as Good as Google Analytics

Single Grain

Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. The reason it's so popular is because it’s free to use, data comes directly from Google and you can make concrete business decisions based on the data it provides. How To Measure Your Content Marketing ROI With Google Analytics.

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Common Marketing Tricks That Can Actually Ruin Your SEO

Single Grain

They have too many benefits (like higher conversion or reducing the churn rate) to just give up on them. This type of A/B test is called a redirect test , and it’s supported by tools like Google Optimize, for example. As a punishment, Google will permanently remove your site from the rankings. Of course not.

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