Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. But you can, to an extent, adapt to changing market needs and broader macroenvironmental trends by continually evolving your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Martech

JUNE 3, 2022

These include activity time, churn rate, customer satisfaction, customer lifetime value (CLV), and more. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. Why it’s hot. Account-based marketing addresses changes in B2B buyer behavior. Why we care.

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 111

Martech Advisor

APRIL 6, 2020

It helps you better manage your customer base and increase the sales rate, all at the same time. Predictive analytics is one of the modern trends used by email marketers today. Forrester surveyed 579 marketing decision-makers to help you answer this question. Impact of Predictive Analytics on Email Marketing.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Single Grain

FEBRUARY 12, 2020

Knowing the latest customer service trends is a good first step to understanding how to improve the overall experience that people have with your business this year and beyond. 6 Customer Service Trends You Can't Ignore in 2020. So here you go, the top six customer service trends that will make a difference in 2020. out of 5.”.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98

Heinz Marketing

JANUARY 25, 2022

According to Forrester , the average B2B customer retention rate in 2021 was between 76% and 81%. The most successful B2B companies carefully optimize their customer retention and re-engagement strategies to focus on reducing churn and growing repeat business. What is a customer retention strategy?

Tips 105

Tips Churn Rate Cross-Selling Marketing Management 105

Martech Advisor

DECEMBER 6, 2019

Customer Service Trends to Keep an Eye Out for in 2020. A study by Forrester estimated that self-service could result in over a 63% reduction in customer complaints. Churn Rate. The churn rate is another important metric that helps to calculate customer service satisfaction by calculating the number of customers lost.

Customer Satisfaction 79

Customer Satisfaction Lead Ranking Service Practices 79

Terminus

APRIL 22, 2021

But according to Forrester, less than 1 percent of leads turn into sales. By 2015, this trend begins to wane, as we see the rise of ABM. More importantly, what’s your win-rate? What’s your churn rate? Customer expansion: How many of your customers are up for renewal in the next three to six months?

Leads 29

Leads Lead Marketing Qualified Leads Account Based Marketing 29