Biznology
FEBRUARY 23, 2018
Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand. More analysts are covering the subject, with Laura Ramos at Forrester and SiriusDecisions publishing some interesting research on building your customer marketing organization.
Martech
JANUARY 14, 2022
Forrester and Gartner lauded the firm for more than a decade, even as licensees labored under mountains of technical debt. Tell-tale signs include declining volumes of new licensees, reduced headcounts, and higher-than-average churn rates. Note Upland recently acquired CDP vendor BlueVenn.
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Martech
JUNE 3, 2022
These include activity time, churn rate, customer satisfaction, customer lifetime value (CLV), and more. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Why we care.
Tomorrow People
MAY 30, 2022
As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Because of this, they can be an extremely effective way to reduce your customer churn rate. Because of this reason, customer retention should be a key priority.
Martech Advisor
APRIL 6, 2020
Forrester surveyed 579 marketing decision-makers to help you answer this question. This approach resulted in a relatively low 9% churn rate, which is lower than other subscription streaming services. Impact of Predictive Analytics on Email Marketing. 78% say that all marketing approaches will soon become predictive.
EveryoneSocial
JUNE 10, 2020
Forrester ) Twitter has more than 330 million monthly active users. There are a few social media stats around customer support, but here are two I found interesting: If you don’t respond to comments on social media, it can lead to a 15% increase in churn rate. That’s over 3 billion users worldwide. LinkedIn ).
Heinz Marketing
JANUARY 25, 2022
According to Forrester , the average B2B customer retention rate in 2021 was between 76% and 81%. The most successful B2B companies carefully optimize their customer retention and re-engagement strategies to focus on reducing churn and growing repeat business. What is a customer retention strategy?
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