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Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand. That’s really the best question, since we just completed a study of B2B marketers, and the results were clear. this opportunity? marketing program?

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8 key tips for marketing to existing B2B customers

Tomorrow People

According to a study conducted by Gallup, only 29% of B2B customers are fully emotionally and psychologically engaged with the companies they do business with. As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers.

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Predictive Analytics Methods to Improve Email Marketing

Martech Advisor

By studying the gathered data such as purchase behavior, website browsing behavior, customer relationship management (CRM) data, social media interactions, and email engagement metrics, one can create smarter marketing campaigns that resonate better with the prospects. Understanding the Basics of Predictive Analytics.

Analytics 112
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What is Customer Service? Definition, Satisfaction Metrics, Best Practices with Examples!

Martech Advisor

A study by Forrester estimated that self-service could result in over a 63% reduction in customer complaints. Churn Rate. The churn rate is another important metric that helps to calculate customer service satisfaction by calculating the number of customers lost. Customer Health Score.

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33 Stats That Paint a Picture of the Future of Marketing

Hubspot

1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. Source: Forrester ) Tweet This Stat! And while you can read general statistics through various studies, nothing will benefit your business like looking at specific data reflective of your own efforts.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%. LEARN MORE.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%. LEARN MORE.