Vidyard

APRIL 17, 2015

Channels are dead. Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

The ROI Guy

DECEMBER 23, 2010

Tier 2: Campaigns – Users won’t know that the content exists without campaigns, a promotional “push” of messages via the social media channels. The right content leveraged via social media channels is proven to drive more engagements and improve company popularity twice over those that fail to leverage content.

Social Media 40

Social Media ROI Practices Media 40

Choozle

JANUARY 23, 2024

This involves navigating contracted minimums, strategically allocating dollars, and determining optimal spending, not merely from a channel perspective but also considering specific channels and networks. The post Seen and Heard at CES 2024 with Choozle CEO Adam Woods appeared first on Choozle: Digital Advertising Made Easy.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Vidyard

MAY 9, 2013

Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point. Engagement flows from loyalty and familiarity with your message, brand and channel.

Narrowcasting 51

Narrowcasting Video Marketing Planning Youtube 51

Vidyard

JANUARY 19, 2015

This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. Some companies spend upwards of $20,000 to produce a video, and end up leaving it to rot on their YouTube channel. Do you want to hyper target your message?

Video Marketing 50

Video Marketing Campaigns Narrowcasting Viral Marketing 50

Webbiquity

FEBRUARY 23, 2012

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Until then, the social network may serve as a second-tier channel through which you can build some brand equity and…improve search returns.” Google+ Pro Tips Round-Up: Week 1 by Business Insider.

Google 100

Google Tactics Tips Best Practices 100

Convince & Convert

MARCH 6, 2012

Maybe Narrowcasting Trumps Broadcasting. Really, it’s a new marketing channel. It’s a new marketing channel. It’s just like doing some big favor for you in real life. So there is this disconnect, and that is a big difference between influence in the online world and the offline world. This is entirely new.

Case Studies 123

Case Studies Narrowcasting Case Study Enterprise Management 123