Act-On

NOVEMBER 29, 2023

If you’re using email as a marketing channel, you need to stay abreast of these 2024 email deliverability compliance changes to avoid a negative impact on your campaigns. Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders.

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

Act-On

FEBRUARY 26, 2024

An ad ID comprises a unique string of letters and numbers assigned to a mobile device by its operating system (like Android or iOS). Ad IDs allow advertisers to track and target mobile users with personalized ads based on their behavior and interests while allowing users to limit ad tracking and protect their privacy.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

OCTOBER 6, 2023

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Key Advantages of SMS Marketing There is no doubt that SMS messaging is an attractive communication channel for businesses across industries, from manufacturing to banking to software. Let’s go!

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

Act-On

NOVEMBER 7, 2023

Email Channel Health: Metrics like engagement, conversions, and even the ROI of your email program. Optimize and test for mobile Roughly half of all emails are opened on mobile. Making sure a send is renderable on both computer and mobile is a necessity. Delivery Rate: The percentage of emails that are delivered.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187