channel interactive 
Sales Engine
MARCH 31, 2016
As technology and connectivity advances, marketers have had to move away from mass media targeting campaigns towards producing more real-time, contextual content that creates one-to-one interaction with potential buyers. The truth is that buyers engage in different ways, through different channels and for different reasons.
Sales Engine
FEBRUARY 25, 2016
Most zoos have live exhibits, video exhibits, interactive exhibits, and plenty of benches to just sit and relax. The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks. It also compiles data on customer interactions across all channels.
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Sales Engine
FEBRUARY 25, 2016
Most zoos have live exhibits, video exhibits, interactive exhibits, and plenty of benches to just sit and relax. The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks. It also compiles data on customer interactions across all channels.
Sales Engine
APRIL 21, 2016
They also have a channel embedded in a messaging app so if a sales person is on the phone with a prospect, and they get a niche-oriented question that they would like to have content developed, they can pose it real-time. It’s not something where you do the initial research and then you know them forever.”
Sales Engine
FEBRUARY 11, 2016
These facts cited above speak to the fundamental changes in the customer and prospect buying process—prospects are avoiding the interaction with your professional selling team until the very end of their buying process. But do you know what the prospects DO want? Your free content, advice and expertise.
Sales Engine
FEBRUARY 11, 2016
These facts cited above speak to the fundamental changes in the customer and prospect buying process—prospects are avoiding the interaction with your professional selling team until the very end of their buying process. But do you know what the prospects DO want? Your free content, advice and expertise.
Sales Engine
JULY 5, 2016
No one can keep track of the thousands of interactions prospects have with you in email, social media, and your website—let alone engage with each of them uniquely with contextualized messages. But how you do you deliver all of this content when you have thousands of prospects engaging in their own individual ways? The answer: automation.
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