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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. They often listen to podcasts or YouTube videos. Select the ones that your target audience frequently uses.

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Innovations in Search and Social [September 2023]

QuanticMind

06] As TikTok Shop was introduced to users across the US this month, the platform has taken steps to educate marketers, brand representatives, and agencies on their ability to drive sales directly through the app. What’s Happening with TikTok Shop? [:06] Impulse buy, retail therapy… YOLO, right?!

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5 Strategies to Integrate Persuasion Science into a Customer Support Plan

Convert

The Seattle Ballooning Company’s live chat service is immersive and educative – all at the same time: Image Source. Blue Bottle Coffee takes an educative approach to reel users in by offering informative ‘Brewing Guides’ for coffee-lovers: Image Source. Image Source. The Seattle Ballooning Company. Image Source.

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How a Webinar Strategy can Increase Your Sales Conversions

PureB2B

Webinars are not unheard of—they have become a preferred means to educate sizable audiences regardless of geographic locations. This is further supported by the fact that webinar-hosting can be streamed through on-demand viewing and various social media channels like YouTube and Facebook. Demonstration Time.

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How a Webinar Strategy can Increase Your Sales Conversions

PureB2B

Webinars are not unheard of – they have become a preferred means to educate sizable audiences regardless of geographic locations. This is further supported by the fact that webinar-hosting can be streamed through on-demand viewing and various social media channels like YouTube and Facebook.

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The Potential Impact of Gen Z on SEO

Moz

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Reports from IBM in association with the National Retail Federation found that, for Gen Z, brand loyalty must be earned. of the total population.

SEO 73
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How B2B Marketers can stay close to their Customers

Valasys

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. This is possible by getting the audience targeting right.