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JANUARY 28, 2011 Best Google AdWords Tips and Tactics of 2010
Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. Where do image ads fit in the mix? Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year. Digg this!
| | FIFTH GEAR ANALYTICS
JULY 19, 2010 How Complex Is Your Communications Landscape?
but I quickly counted 10 for myself (3 email accounts, Facebook, LinkedIn, SMS/Text, Voicemail, Twitter, Google Voice, and face to face) and suspect that most of us have five or more. Multichannel marketing campaigns need to be increasingly sophisticated to be effective in this ever increasingly complex communications environment. Post on Google Buzz. Digg this!
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AUGUST 16, 2010 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Despite the widespread use of the phrase “social media marketing, marketing is not the only business use of social media, as John Jantsch reminds us.
| | WEBBIQUITY
FEBRUARY 7, 2011 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email?
| | WEBBIQUITY
FEBRUARY 7, 2012 Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing. ” B2B Marketing Research and Statistics.
| | DELICIOUS B2BMARKETING
JUNE 30, 2009 Rick Short Explains How to Turn Staff Into Prolific Bloggers
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.
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FIFTH GEAR ANALYTICS Distributed Marketing: An idea whose time has come for Technology Marketers
| WEDNESDAY, AUGUST 25, 2010
Many technology organizations are challenged with effectively supporting the complexities of their marketing
functions. Tech marketers
struggle to support: Control of their marketing
programs and/or their brand consistency when there is a constant pull to decentralize the marketing
function to support resellers and VARS. Sales in the field, at the branch, or at the retail level have little or no access to marketing
programs and little expertise in marketing
implementation or database management even if they have better access. Post on Google
Buzz. MORE >>
WEBBIQUITY Best Web Presence Optimization Guides and Tips of 2010
| WEDNESDAY, JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing
and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. and 2) there are more ways for people to search than just Google
and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Why B2B Marketers
Should Leverage Flickr by Search Engine Land. Tools to Include in Your Social Media Marketing
Strategy by CompuKol Connection. MORE >>
FIFTH GEAR ANALYTICS Being Small Is Cool Again.
| TUESDAY, JULY 6, 2010
Or, do you feel your marketing
company and its competitors are like boats? With the changes taking place in marketing
today, there’s no better time to be small and agile. In fact, small marketers
are “cool” again, because nimbleness is the number one skill to overcome more marketing channels
, new technologies, a changing consumer, expanding markets
and all of the other forces shaping the world of Marketing
2.0. Most small marketers
begin by bootstrapping precious resources. Focus: Small marketers
have to compete by finding a niche. MORE >>
FIFTH GEAR ANALYTICS The Transition of “Digital Days” to “Multichannel Days.”
| FRIDAY, JULY 9, 2010
The conference highlighted how critical it is for companies to look at their direct, digital and targeted marketing
in a multichannel context. True, the percentage of marketing
expenditures as a portion of all media funneling into the digital channel
increases every year. However, as a marketer
, I need to know how to engage with customers and prospects in every channel
THEY want to, not just online. Coordinating an effective integration across an organization’s marketing
strategy is often considered the ultimate achievement. Post on Google
Buzz. MORE >>
FIFTH GEAR ANALYTICS Getting the Most From Your Mobile Marketing Campaign.
| WEDNESDAY, JUNE 23, 2010
The Fox Soccer Channel
also released a World Cup iPhone app which featured coverage of the tournament, including latest news, player stats, photo galleries, venue information and World Cup history. These are just a few of the many examples of mobile marketing
and social media becoming the “up and coming” additions to the traditional marketing mix
. Before you jump into a mobile marketing
campaign for your company/brand, there are few best practices and guidelines to follow. About the Author: Megan Jasinski is an Account Manager with SIGMA Marketing
Group. MORE >>
- Top 56 B2B Marketing Posts October 2010 B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010
- B2B Marketing Confidential: What the iPad Teaches us About New. B2B MARKETING CONFIDENTIAL | TUESDAY, FEBRUARY 2, 2010
- 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
- Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010 B2B MARKETING ZONE POSTS | TUESDAY, AUGUST 3, 2010
- B2B Marketing Confidential: The Digital PR Dilemma B2B MARKETING CONFIDENTIAL | MONDAY, OCTOBER 6, 2008
- Do You Use Internet TV to Reach Your Customers? FIFTH GEAR ANALYTICS | FRIDAY, JUNE 25, 2010
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