channel customer target Product Related Topics 
DiscoverOrg
SEPTEMBER 26, 2017
Join DiscoverOrg’s sales, marketing, and customer success teams as we step through the planning and execution of a true account-based everything strategy. This is a great opportunity to finetune DiscoverOrg’s own ABE approach as we target new accounts we haven’t gone after before. Subscribe to our YouTube channel.
DiscoverOrg
MARCH 25, 2019
Nothing captures a prospect’s attention or delights a customer more than a physical gift,” says Campaign Stars CEO Henry Bruckstein. Check out this story from Campaign Stars: Based upon research collected across hundreds of campaigns, we’ve seen that multi-touch and multi-channel campaigns increase engagement rates by over 15%!
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DiscoverOrg
FEBRUARY 21, 2019
This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Driving customer acquisition and sustained revenue growth requires strong follow-up (and follow-through). But what comes next is almost as important.
DiscoverOrg
OCTOBER 19, 2017
In fact, prior to joining Terminus, he was VP of Marketing at VersionOne – a client who used DiscoverOrg to find and engage their target accounts. I became interested in target account marketing, which I later learned to call ABM, while tying to efficiently grow a software business. Small world!). Ready to get started?
DiscoverOrg
MARCH 27, 2017
Account-Based Customer Success. Engagio combines all of these strategies into a strategy they call Account-Based Everything (ABE) , which serves as the driving principle behind both their product and how they operate as a company. When focused on leads, the top of the funnel becomes the 1st target to analyze.
DiscoverOrg
MARCH 20, 2019
Plank #1: Finding the right target. Here’s the most common error: targeting too wide. If you’re targeting everyone, you’re actually targeting no one. Which prospect groups will willingly pay what you want to charge for your products and services? Read it: How to Create an Ideal Customer Profile.
DiscoverOrg
FEBRUARY 6, 2019
Today, we’re gonna be talking about the importance of organizational intelligence – AKA knowing how to leverage the org chart of your target accounts. It’s really important in our outbound channel that we focus on two areas when it comes to the organizational charts. Wait – what are org charts? Not necessarily.
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