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SEPTEMBER 25, 2023

Sales only cares about hitting targets, by any means necessary.”). It’s always been a problem—but in the modern, multichannel, digital-first era of B2B buying , this misalignment puts customer experience at risk. Product marketers who develop go-to-market strategies and positioning.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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OCTOBER 6, 2023

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. Let’s go!

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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FEBRUARY 26, 2024

Account-based advertising displays ads exclusively to specific job titles at your target accounts. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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NOVEMBER 7, 2023

Email Channel Health: Metrics like engagement, conversions, and even the ROI of your email program. and Microsoft) all have their own way of filtering incoming emails according to the user’s expectations and customizations. Without proper audience targeting, you risk wasting resources and dinging your reputation as a sender.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187