ViewPoint

JANUARY 26, 2012

Let me go out on a limb and propose the top five media for your lead generation toolkit. From a lead generation perspective, you are getting people who are already looking around for solutions, and your risk is vastly reduced thanks to pay-per-click pricing. There’s a lot of controversy out there on the subject.

B to B 120

B to B netFactor Media SEM 120

SnapApp

JUNE 6, 2017

Prospective buyers didn’t have access to things like pricing, specs, customer reviews, or competitor information. Could they make a strong enough case for why she should buy their solution? . Source: Demandbase deck based on Demand Gen Report survey ). . The salesperson was the expert. . Cold calling to initial contact.

B2B Sales 89

B2B Sales Process Top of Funnel Work Management 89

chiefmartech

FEBRUARY 14, 2019

I’m so grateful to everyone who sends in proposals, and I’m sorry we can’t accommodate you all. So out of all the possible topics and case studies we could cover, how do we select only a subset of them to make MarTech most valuable to you? It’s that in many cases you can actually achieve both/and simultaneously.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41