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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

” The second question should be, “How can I use this information in my own marketing efforts?” And the nature of editorial outlets is that most published pieces will be out of date after a year. Here’s how to use earned media in content marketing: Do you have an opposing opinion to something you’ve read?

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

And that’s because despite its current volatile early stages, blockchain could fundamentally change the way that several massive industries operate – including digital marketing. How could blockchain influence digital marketing? While marketers are getting results from them, there are some serious flaws in online display ads.

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Contify Deploys News Feed APIs to help Payments and Forex App Drive User Engagement; Delivers Contextual News on Niche and Unique Topics at Scale

Contify

Contify, the AI-enabled market and competitive intelligence platform, has announced today that it has successfully deployed its News Feed APIs solution to help a global fintech major drive user engagement for its payments and forex solutions app. Contify has published a case study that illustrates this solution.

API 52
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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

In this episode we discuss the goal of content marketing, content platforms, and the most important analytics. Below are a few highlights from our conversation: TechnologyAdvice: When should a company start to look at content marketing? Michael Brenner: It really comes down to any company that’s trying to reach new customers.

P2P 100
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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. How do you make better marketing decisions? Great news, right!? Think Beyond B2B.

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Social Media’s Common Denominator

Wondering Out Loud

I was part of a small group discussing the issue of social media in the B2B market a couple weeks back when another participant said something that sounded odd, if not wrong, yet very familiar. I knew I couldn’t agree with his assertion, but, then again, I wasn’t sure how to make a case to the contrary.

P2P 40
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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Blake Emal : Welcome to the Yours in Marketing Podcast. Just a reminder to please leave an honest review for the Yours in Marketing Podcast. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them.