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Apple is Making Tracking Harder: What Parse.ly Users Can Expect

Parse.ly

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Apple is targeting personally identifiable attributes, which is not the main use case for Parse.ly,” says Parse.ly

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3 privacy-centric solutions for marketing compliance

Martech

Data privacy compliance in marketing Courts are increasingly holding companies accountable for flouting data privacy regulations. We can expect to see more of these cases in the coming year. The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers.

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The Internet Had a Busy Week. Here's What You Missed.

Hubspot

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He Not only was this move rumored to cause a high degree of contention among Uber’s executive leadership, but it would also result in some major litigation down the line. More Trouble for Facebook.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If states like California and Maine are creating their own data privacy regulations that may restrict retargeting in its current form.

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How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

Convert

Intelligent Tracking Prevention (ITP) is an important Safari component that helps protect users from visitor tracking. It is a feature of Webkit , an open-source browser engine that powers Apple’s default browser. With the introduction of these laws that protect user privacy, browsers were forced to comply. What Is ITP?

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

Native Ads : Ads that are integrated into the content and design of an app or mobile website, making them less intrusive. Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act).

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Click to give with GreaterGood: Thursday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Emails, influential posts on LinkedIn, virtual product demos…all these pieces of content, all these messages, are speaking to a person. It’s not just about the content,” said Praill.