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KoMarketing Associates

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8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

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7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Invest in case studies. Enter case studies. SaaS marketing is fierce. We think there’s a reason for this.

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The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation

KoMarketing Associates

As content marketing continues to grow, the demand for talented employees who can work in this vertical is also increasing. Fortunately, the vast majority of B2B marketers realize the importance of content marketing regardless. 86% of B2B marketers reported using some form of content marketing in their overall marketing strategy.

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Your Complete B2B Content Strategy Checklist

KoMarketing Associates

Vertical / industry (if applicable). Consider the type of content that should be crafted around the topic (blog post, eBook, case study, infographic, whitepaper, etc.), Asset type (article, whitepaper, infographic, etc.). Keyword focus. Existing keyword visibility (if any). Resources / cross-link opportunities. Completion date.

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15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

Instead of asking my what I think about (insert buzz term), I’m going to answer “why not pull your own data so I can give you a real answer in your actual vertical?” . — James (@JayCohh) July 16, 2019. wilreynolds #mozcon. — Greg Gifford (@GregGifford) July 16, 2019. wilreynolds #Mozcon. Canonical tags are just hints for bots.

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