Content4Demand
AUGUST 25, 2020
Then, use a third-party tool or platform to val idate what you’re hearing. Use Cases and Success Stories. Marketers have long pushed the belief that case studies are bottom-of-funnel content. Tactical Tips and Takeaways. In the world of the buyer’s journey, this would be the “awareness stage” or TOFU.
Litmus
JUNE 7, 2019
Fallback tactics for your interactivity. That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. Understanding advanced CSS pseudo-selectors for next-level hover effects. Level: For Everyone.
Hubspot
MARCH 17, 2015
You’ve read all the books, you’ve listened to all the top influencer podcasts, and you’ve analyzed case study upon case study. We talked with Val and she walked us through three tips for creating internal buy-in. As Val put it, “This is where marketing is headed in terms of creating awareness.”
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