Content4Demand

AUGUST 25, 2020

Then, use a third-party tool or platform to val idate what you’re hearing. Use Cases and Success Stories. Marketers have long pushed the belief that case studies are bottom-of-funnel content. Tactical Tips and Takeaways. In the world of the buyer’s journey, this would be the “awareness stage” or TOFU.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Litmus

JUNE 7, 2019

Fallback tactics for your interactivity. Join her at Litmus Live Boston on October 9th or in San Francisco on November 14th and level up your campaigns with the latest in interactive email techniques. From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. When and how to use CSS animation in email.

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

Hubspot

MARCH 17, 2015

You’ve read all the books, you’ve listened to all the top influencer podcasts, and you’ve analyzed case study upon case study. We talked with Val and she walked us through three tips for creating internal buy-in. As Val put it, “This is where marketing is headed in terms of creating awareness.”

VALS 28

VALS Education Inbound Marketing Buy 28