Content4Demand

AUGUST 25, 2020

Ask internal SMEs and sales teams about the trends and business issues they’re hearing about in their conversations. Then, use a third-party tool or platform to val idate what you’re hearing. Use Cases and Success Stories. Marketers have long pushed the belief that case studies are bottom-of-funnel content.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Litmus

JUNE 7, 2019

Fallback tactics for your interactivity. That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. How to write conversion-focused email copy when you aren’t a highly trained copywriter.

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

Hubspot

MARCH 17, 2015

You’ve read all the books, you’ve listened to all the top influencer podcasts, and you’ve analyzed case study upon case study. We talked with Val and she walked us through three tips for creating internal buy-in. As Val put it, “This is where marketing is headed in terms of creating awareness.”

VALS 28

VALS Education Inbound Marketing Buy 28