Allocadia

APRIL 24, 2019

They measure for both ROMO (Return on Marketing Objectives), which shows their impact on broader goals on marketing, and ROMI (Return on Marketing Investment), which is based on pipeline and opportunities metrics. Find out how GE Digital harnessed the connection between Allocadia and Salesforce to measure ROMI and ROMO in the full case study.

ROMI 59

ROMI Marketing Budget Marketing Management Budget Programs 59

Marketing Insider Group

AUGUST 10, 2020

A: That was a fun case study. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one. Have you successfully measured the return of marketing investment (ROMI) of your ABM programs?

Account Based Marketing 315

Account Based Marketing ABM Work Management Marketing Management 315

Allocadia

MARCH 30, 2021

Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns. Finally all of the marketing spend data tracked in Allocadia is fed into a BI platform to represent their returns on their marketing investments (ROMI).

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

Valasys

JUNE 13, 2019

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. These actions include the ones as follows: Total downloads of white papers, case studies, e-books, industry reports, etc. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

AUGUST 19, 2019

Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). . Assimilating Case Studies into the Content Strategies: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 10, 2019

Using Visual Storytelling & Case Studies: Visual storytelling with images and videos not only helps the marketers in showing the value propositions of their products or services but also helps them to strike the emotional chords of the prospects inviting them to leave the positive word of mouth referrals.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

NOVEMBER 20, 2019

However, diversifying your content strategy with research & studying it with some unorthodox topics from time to time is amongst some of the most impactful B2B blog post ideas. Keyword-Driven & Case Study Related Posts: Oftentimes, the blog posts with specific keyword density do well.

B2B 45

B2B Brand Identity Branding ROMI 45