Remove Case Study Remove Privacy Policies Remove Process Remove RSS
article thumbnail

5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

Consider the different ways you might measure the success of a specific process (e.g. Subscribe to this posts comments using RSS. RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. Case studies and best practices. case studies.

Web 2.0 100
article thumbnail

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Privacy Policy | Site designed by AMAInteractive a div.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Passive reading of your content will not move the prospect along in his/her decision making process. What is effective content marketing? What is a content audit?

article thumbnail

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

The “Mapping Marketing to the Transforming Buying Process,” report released by DemandGen Report revealed serious disconnects. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc.

article thumbnail

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Slide 9: process. We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Slide 10: and tools. management layers â?£ s needed is a.

article thumbnail

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Your prospects are at different stages of their decision making process when they visit your site. Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources

article thumbnail

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.