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Being Loud About 3M’s Quiet but Powerful Innovations

Convince & Convert

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Cision , a free online content marketing kit.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” See you next week!

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Best Practices When Requesting Ideas and Pitches From Creatives

ClearVoice

Do… Ask to see case studies. In the interview process, you can expect to be asked to show a portfolio, maybe present a case study, show past work, or provide a sample of your writing,” says Kate Buck , successful social strategist, agency owner, and founder of the 20,000-member strong Social Media Pro website and Facebook group.

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How to Be Careful Without Being Boring

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. Jason was working in PR in the restaurant industry when MySpace tanked and Facebook rose to glory. If you could do a Skype call with any living person, who would it be? ” Four Your Information. See you next week!

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” Four Your Information.

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. If you could do a Skype call with any living person, who would it be?

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How to Overcome the Challenges of Managing a Remote Agency

Hubspot

However, this is as much the case with full-time on-site staff as it is with remote executives. Likewise, a string of messages and a Skype call can never be satisfactory. At Kurve, we primarily use Slack for messaging and Skype for conference calls. Inevitably, strengths and weaknesses become evident over time.