Case Study Microsite Newsletter Paper 
Webbiquity
DECEMBER 10, 2013
The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Globally, about three-quarters of all B2B vendors use case studies in their marketing efforts. Michael Brenner ). eMarketer ). What are the Top Challenges in Content Marketing?
markempa
AUGUST 17, 2007
A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.
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Online Marketing Institute
DECEMBER 5, 2011
True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). Reason 6: Marketers who are good at tracking how web visitors move through the pipeline can track leads and revenue that originate from the audience of a curated site or newsletter.
Marketing Insider Group
JANUARY 28, 2015
One of the common ways to look at this is subscribers to a blog or newsletter. In the early stage, research papers, surveys, and thought leadership documents all help the buyer understand the problem they have. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. Want to learn more?
Exo B2B
APRIL 30, 2024
This can be done organically via social networks, a blog or a newsletter emailed to a mailing list. According to CMI, the channels most used by companies to distribute their content in 2023 were: Social networking platforms (organic = 90%) Blogs (79%) E-mail newsletters (73%) Electronic mail (66%), In-person events (56%) and webinars (56%).
Contently
MARCH 5, 2020
Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Think website copywriting, brochures and one-sheets, help centers, email newsletters, the occasional blog post and press release. That traditional model is collapsing before our very eyes. That doesn’t work long term.
markempa
FEBRUARY 9, 2015
Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Newsletters — Print or email, or both, with articles that address customer challenges.
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