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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

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The fastest route to success requires lateral thinking.

Sales Engine

Most of us remember a day when sales reps used to be able to generate their own leads. But, the world changed and the internet crushed sales ability to generate their own leads. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game.

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B2B Lead Generation Blog: The halo effect and lead generation

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Content Marketing Tips for Lead Nurturing

markempa

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. How do you build your library of relevant lead nurturing content ?

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Yet less half utilize webcasts and just 20% create e-books. B2B PR Sense Blog ). eMarketer ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Yet less half utilize webcasts and just 20% create e-books. B2B PR Sense Blog ). eMarketer ).