Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 kimalbee : SMB Newsletter Response: Look beyond the opening click to conversions when examining response and best day to deliver #sherpab2b09 viewstream : @KenricVanWyk landing page driven site fueled only by organic search. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

markempa

AUGUST 17, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Sales Engine

JANUARY 25, 2016

Sure, you may be generating some leads for your sales team, but unless you’ve developed an audience who relies upon you for information and wants to receive all that information, you are likely fatiguing your market. Then, high-value “conversion content” like white papers and case studies are great way to convert and monetize that audience.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

markempa

FEBRUARY 1, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation Lead Marketing Qualified Leads 120

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Newsletters — Print or email, or both, with articles that address customer challenges.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Webbiquity

NOVEMBER 12, 2013

Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Yet less half utilize webcasts and just 20% create e-books. And more than a third (36%) say they can’t accurately attribute online conversions to the correct marketing channels.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Yet less half utilize webcasts and just 20% create e-books. And more than a third (36%) say they can’t accurately attribute online conversions to the correct marketing channels.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100