Remove Case Study Remove Forrester Remove Product Remove ROI Remove Youtube
article thumbnail

5 Ways to Use Video in B2B Marketing

Metadata

Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. 73 percent of B2B companies report a positive ROI on video marketing. 73 percent of B2B companies report a positive ROI on video marketing. million views.

article thumbnail

5 Ways to Use Video in B2B Marketing

Metadata

Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. 73 percent of B2B companies report a positive ROI on video marketing. 73 percent of B2B companies report a positive ROI on video marketing. million views.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Companies like Buzzfeed have seen success with this platform, as seen in the case study below. Getting your product and messaging in front of browsing eyes may not have an easily direct ROI, but it certainly keeps you top of mind when it comes time to shop or purchase. Stale content. Content loading.

article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . Why is Database Marketing Important for ROI? In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. How Does Leveraging Databases Help Drive ROI? Then you’re done! Linkedin Ads.

article thumbnail

B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

article thumbnail

9 social media lead generations to try in your next campaign

Sprout Social

A lead refers to any information that you can use to identify someone interested in your products or service. You could also offer discount codes, case studies, webinars, whitepapers and more. — Forrester (@forrester) November 29, 2020. Let’s take a look. Share testimonials as social proof.

article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

The percentage of internet users that conduct product research online is about 78%. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Approximately 49% of consumers say they use Google to discover new products. Key channels that target older online users are Facebook and YouTube.

Stats 267