proposal vertical 
ViewPoint
JANUARY 26, 2012
Let me go out on a limb and propose the top five media for your lead generation toolkit. One of the most interesting twists in SEM is the opportunity found in specialized search engines that concentrate on certain industry verticals, such as IT, retailing, or industrial categories.
SWZD
MARCH 2, 2017
Segmentation by industry has been a common practice for ages for companies selling into multiple verticals. Your sales team will do that with sales proposals after your department’s ABM-driven efforts help them open opportunities. Case Example. Don’t try to segment specifically by account.
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