B2B Content Marketing: Will Video Kill eBooks?
markempa
DECEMBER 19, 2016
A Shift in Customer Behavior in Content Marketing. Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. It’s ungated and published on YouTube and Twitter. So I would ask a simple question: who is your ideal customer?
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