Brandpoint

MARCH 31, 2020

This marketing tactic is a great way to get your expertise in front of a large audience and start filling gaps in your sales pipeline. Cost-Per-Lead (CPL) campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites. What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Inbox Insight

MAY 9, 2024

These vendors typically have access to customer relationship management systems, marketing automation platforms, and other software specifically designed to automate repetitive tasks, streamline lead nurturing processes, and enhance overall marketing campaigns. How will the company generate leads for our business?

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. Ready to grow your B2B business with innovative digital marketing?

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Metadata

OCTOBER 4, 2023

Metadata provides the following types of Metamatch audiences: Firmographic Technographic Intent Account Lists (SFDC & CSV) Contact Lists (SFDC & Marketing Automation) G2 Not only is the quality of Metamatch audiences significantly better than native options, but the costs are much cheaper than channels like LinkedIn.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

Single Grain

APRIL 1, 2020

Moreover, those who are using marketing automation can also see how a user is interacting with their website, such as downloading gated content and participating in webinars. Cost per lead isn’t actually listed in the top three lead sources, probably because the CPL can quickly go through the roof.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Single Grain

NOVEMBER 17, 2020

Most LinkedIn Ad offers are built around an asset, such as a case study, a white paper or a webinar. Another great source of information are the stats in your marketing automation system. To measure CPL, you’ll need some kind of mechanism in place to tie a lead conversion to a specific ad click. Check the Numbers.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98