Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. Buzzvil analyzed the 5.4

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Metadata

OCTOBER 4, 2023

Metadata provides the following types of Metamatch audiences: Firmographic Technographic Intent Account Lists (SFDC & CSV) Contact Lists (SFDC & Marketing Automation) G2 Not only is the quality of Metamatch audiences significantly better than native options, but the costs are much cheaper than channels like LinkedIn.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

Single Grain

NOVEMBER 17, 2020

Most LinkedIn Ad offers are built around an asset, such as a case study, a white paper or a webinar. Another great source of information are the stats in your marketing automation system. Identifying those with the lowest CTR tells you which ads could be good candidates to either update or delete. Cost Per Lead.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Brandpoint

JUNE 24, 2021

CPL: Cost-per-Lead. Calculate how much it costs to secure a new lead by using a simple formula: marketing spend / total new leads = cost-per-lead (CPL). You can determine the CPL for each of your marketing campaigns including webinars and events, display ads, paid media, paid social and more. CVR: Conversion Rate.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

SEPTEMBER 22, 2023

This can include product demos, free trials, pricing information , case studies and direct sales outreach. The ToFu, MoFu and BoFu model helps businesses tailor their marketing strategies and content to match the varying needs and behaviors of prospects at different stages of the buyer’s journey.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

MARCH 10, 2016

15) Clickthrough Rate (CTR). The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. 16) Closed-Loop Marketing. 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. 56) Marketing Automation.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28