markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Act-On

APRIL 29, 2024

Lead scoring tools for marketing can help you build better relationships with prospective cusotmers. Lead scoring tools: Marketing automation Unlike lead enrichment, marketing automation tools are a must-have: your marketing automation platform is where your lead scoring actually happens.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 130

ClickDimensions

MARCH 14, 2023

One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation? Here are 5 tools that you can use from your Marketing Automation solution that will help improve your customer journeys and marketing strategy.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

SendinBlue

OCTOBER 30, 2018

The post Marketing Automation Case Study: How Rhinov is automating prospect follow-ups with SendinBlue appeared first on SendinBlue Blog. Discover how this French startup is using SendinBlue to boost sales! Launched in 2013, Rhinov is an online interior design firm aimed at making the interior design […].

Case Studies 40

Case Studies Case Study Marketing Prospects Automation 40

SendinBlue

OCTOBER 30, 2018

The post Marketing Automation Case Study: How Rhinov is automating prospect follow-ups with SendinBlue appeared first on SendinBlue Blog. Launched in 2013, Rhinov is an online interior design firm aimed at making the interior design process more accessible and pain-free. What’s the concept?

Case Study 40

Case Study Case Studies Marketing Prospects Automation 40

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Now, Sally’s automation is working against her because of the data design.”. As your organization matures from marketing automation to true engagement marketing, data becomes your most important asset and your most formidable enemy. Marketing can confidently take her place at the big table.

Case Studies 90

Case Studies Case Study Studies Planning 90

DealSignal

FEBRUARY 7, 2019

Case Study: How DealSignal Contact Discovery & Lead Enrichment Helped FloQast Increase its Total Audience 5x. Improving data quality drives Marketing ROI. FloQast’s Marketing leaders understand that if Sales can’t take action on the leads they generate, they’re not delivering any value.

Case Study 56

Case Study Case Studies Studies ROI 56

Vidyard

JUNE 29, 2015

You likely use a marketing automation platform to help you take your marketing efforts from “I think people are liking it” to “Wow, look at all the leads we’re engaging and deals we’re helping close!” ” Marketing automation is key to successful marketing teams.

Case Study 50

Case Study Case Studies Lead Ranking Lead Scoring 50

BenchmarkONE

DECEMBER 8, 2021

??When you think of “ marketing automation ,” does it immediately send you into doomsday mode where robots entirely take over all jobs usually done by humans, or are you normal? . 8 Ways Marketing Automation will Boost Your Productivity. Create Fully Automated Welcome Programs.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

ClickZ

OCTOBER 23, 2020

Maropost’s comprehensive Marketing Automation Software provides established marketing teams with all the tools they need to achieve success. The platform maximizes revenue with its cloud-based marketing automation system designed for multi-channel customer engagement. Case Study: Haymarket Media.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

ClickDimensions

APRIL 26, 2023

Marketing Automation has played a huge role in the success of many financial services, such as accounting and legal, when nurturing and engaging customers throughout their journey. Want to see Marketing Automation for the financial sector in action? Check out our new financial services software case study here!

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Automation 52

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

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Case Study Case Studies Studies Account Based Marketing 54

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

Overwhelmingly, most of this engagement can be achieved with a marketing automation platform. In this blog, I’ll cover five marketing automation features that drive engagement. Email Marketing: Nurturing Your Audience with Timely and Personalized Messaging.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Planning 134

Hubspot

OCTOBER 22, 2020

From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing. What is marketing automation? Marketing automation has many benefits. Amazing, right?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Sharpspring

JUNE 10, 2021

New marketing agencies are popping up every day and in the ever-evolving marketing landscape, how do you make sure yours stands out? Keep reading to learn how one agency is using marketing automation to offer up results that are growing not only their clients’ businesses, but also their own. Quick Overview.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Act-On

NOVEMBER 15, 2023

But here’s the tricky part: You need the ability to anticipate the audience’s needs at every turn, and doing that at scale is hard without a sales enablement tool such as marketing automation. Marketing automation helps you provide the right content to the right person at the right moment. Consideration.

Sales Cycle 229

Sales Cycle Practices Marketing Automation Services Buyer Personas 229

Envy

JULY 31, 2017

Step 5: Inbound marketing with Hubspot. Aqua chose Hubspot as their marketing automation platform. Mission critical work was conducted on: Building personas - who is the target audience and what are their main concerns? Lead scoring - how to determine who is a relevant lead or an MQL?

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

The Point

SEPTEMBER 17, 2014

All campaigns were built and launched in Marketo, a leading marketing automation platform. A large part of the power of marketing automation is the ability to tailor your message automatically based on both demographic and behavioral criteria,” says Sewell. Spear is a Marketo agency partner.) “A Re-posted with permission.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Act-On

FEBRUARY 16, 2024

And when we say “known,” we mean they’ve interacted with your brand in the past , so you have their email address (courtesy of your marketing automation platform ). For example, let’s say you offer a marketing automation solution. Imagine a known prospect visiting your product page but not performing the desired action.

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

Sharpspring

AUGUST 31, 2020

Ready to learn how agencies and SMBs worldwide can save time and seize opportunity with the power of marketing automation? Read on and discover how one digital marketing agency partnered with SharpSpring to help a client streamline their marketing efforts in the midst of a pandemic. A Quick Overview.

Marketing Automation Services 53

Marketing Automation Services Advertising Agencies Marketing Automation Paid Search Agency 53

Adobe Experience Cloud Blog

JANUARY 18, 2011

Jeff Serlin, Director of Global Sales Operations at Emptoris, kindly shared his company case study on how marketing automation enabled his organization to gain: Complete real-time visibility : Sales knows exactly how prospects are engaging with them. Complete control : Easy deployment and administration.

Case Study 48

Case Study Case Studies Marketing Automation Services Marketing Automation 48

ClickZ

AUGUST 10, 2020

The best part for Kaylin is that since these messages are automated on Omnisend’s platform, she can focus on doing what she enjoys most — telling JIGGY’s story and growing her business. The post JIGGY drives 69% of revenue with marketing automation appeared first on ClickZ.

Marketing Automation Services 109

Marketing Automation Services Jigsaw Marketing Automation Automation 109

Act-On

SEPTEMBER 25, 2023

Use software as a tool to align sales and marketing departments. And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale. Visibility into CRM data will help marketers segment and personalize content, such as delivering emails from their assigned sales rep.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

LeadSquared

NOVEMBER 9, 2020

With the level of technology available today to marketers, emails can not only help engage customers but also educate and guide them towards reaching their goal on a business website. Email automation , if done well, is as good as one-on-one communication in terms of relevance. Why do marketers prefer email marketing?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Enterprise Management Email Marketing 52

Golden Spiral

MARCH 21, 2019

Are you ready to dig in to marketing automation? If you’re ready for rubber to meet the road, go deep into these case studies. Get at answers to some of your B2B tech company’s core questions by taking a close look at some of the real-life ways to implement automation. Social Media. Key Takeaway.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation B2B Marketing 89

Hubspot

JULY 22, 2018

If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Launch Marketing

MAY 2, 2018

How can you make it easier for your marketing team to score and qualify leads based on their engagement with your content (i.e. downloading a case study or attending a webinar)? Fortunately, all of these challenges can be solved with B2B marketing automation tools. Content Personalization through Segmentation.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Lead Scoring Automation 60

Lake One

APRIL 23, 2020

One tool manufacturing companies can have in their toolbox, is marketing automation. Marketing automation helps manufacturers simplify complex b2b processes while personalizing and scaling their digital marketing and sales efforts. House of Marketing “Yearly Marketing Survey 2019” (2019). .

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Hubspot

FEBRUARY 6, 2020

So you've decided you're ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research, you soon discover there are 7,000+ marketing automation solutions available as of 2019. Why Use Marketing Automation for Ecommerce?

Marketing Automation Services 96

Marketing Automation Services eCommerce Marketing Automation Automation 96

The Lead Agency

MARCH 17, 2024

Simply adding a few testimonials, case studies, or client logos next to your form can increase your conversion rate by 26%. Strategies like marketing automation ensure that each lead’s potential is fully explored. Trial which resources work best and consider changing which you use based on the page the form is on.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Marketing Insider Group

APRIL 11, 2023

Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Watch the short video on email marketing below. Constructing a plan for content creation that educates and engages consumers. Content Creation. Distribution.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

ActiveDEMAND

JANUARY 4, 2019

Similarly, the buyer’s journey through your marketing can be a bit of a “choose your own adventure”, and you can interact and guide the user’s journey if you use marketing automation. Good marketing automation works just like a human would, to a point. Priority 3: Hiring.

Marketing Automation Services 56

Marketing Automation Services Marketing Automation Automation Paid Search Agency 56

Customer Experience Matrix

SEPTEMBER 27, 2012

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. The answer may not matter to marketers who don’t themselves work for a marketing automation vendor. make it radically easier for marketers to use existing functions.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120

BenchmarkONE

SEPTEMBER 27, 2018

Ready for the one thing no one tells you about marketing automation? Setting it up is not exactly automated! You’re the lucky one who gets to put the brain-power behind amazing automated workflows that educate your audience, shorten your sales cycle, and ensure none of the opportunities you’re driving falls through the cracks.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

Martech

FEBRUARY 13, 2024

This specificity ensures your martech roadmap directly addresses the nuances of your market, enhancing both relevance and effectiveness. Case study: Martech alignment in action A multinational B2B software provider recognized a significant gap in its ability to track and nurture leads through its sales funnel due to outdated automation tools.

Marketing Automation Services 95

Marketing Automation Services Work Management Lead Scoring Lead Ranking 95