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Industrial Marketing Today
JUNE 29, 2010
In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Copyright © 2010 Tiecas, Inc. All Rights Reserved.
Online Marketing Institute
NOVEMBER 10, 2010
Yet too often B2B websites are full of goobledygook language such as, “We’re the leaders in providing scalable integrated digital gizmos for industry verticals.” Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. Make sure every link works.
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Industrial Marketing Today
JULY 23, 2010
Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Your site visitors are typically coming from general search engines and/or industry verticals like GlobalSpec or ThomasNet. Resources
Online Marketing Institute
JANUARY 4, 2011
Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Write articles for the different types of customers that are relevant for each of your vertical markets 8. Case Studies are always popular to write about and not just your own 17.
Buffer
JANUARY 10, 2019
million engagements and growing their audience to well-over 180,000 fans in the past year, the NPD is the perfect case study for how to approach Facebook marketing with limited budget and resources. ?. The video can’t be embedded — likely due to copyrights of the music.). Of those users, 70 percent use LinkedIn only.
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